Thank you Call of Duty community. Players and fans worldwide have come together to raise more than $1.6 million dollars through the purchase of the “Outback Relief Pack.” Sales of the pack ended Friday, January 31st. These funds will help provide relief toward the devastating bushfires in Australia.
Activision is working with Direct Relief, a humanitarian aid organization active in all 50 U.S. states and more than 80 countries worldwide, who is administering 100% of the funding directly in Australia to provide relief. With this donation, Direct Relief has already started to provide much needed emergency and health supplies in coordination with local aid groups across the country as they respond to the pressing needs of millions of Australians affected by these tragic conditions.
“Call of Duty players around the world came together in support of this terrible tragedy. We’re honored to help in this effort with the funds from the Outback Relief pack. We thank everyone for their generosity, and we look forward to putting this donation into action,” said Byron Beede, general manager and executive vice president of Call of Duty at Activision.
“Thank you to fans and our community. Your inspiration drove the Outback Relief Pack. On behalf of everyone here at the studio, we thank you for your support,” said Patrick Kelly, co-studio head and creative director of Infinity Ward.
This donation represents 100% of Activision’s net proceeds from the sale of each Outback Relief Pack from Call of Duty: Modern Warfare, including all sales of the previously released Outback Pack.
"This was an astounding act of generosity on the part of Activision and the larger Call of Duty community, and we at Direct Relief are deeply grateful," said Thomas Tighe, Direct Relief President & CEO. "Most importantly, the Call of Duty community's amazing support will translate directly into help for people in Australia."
From everyone at Activision, Call of Duty and Infinity Ward, thank you for your support. If you would like to learn more about Direct Relief, please visit their web site here.