Call of Duty: Black Ops 3 is the Biggest Entertainment Launch of 2015

Fans set new records for engagement, digital sales, and more.

by Scott Lowe on November 11, 2015

Less than a week ago, Call of Duty: Black Ops 3 arrived to fans around the world and thanks to their incredible support, it went on to become the biggest entertainment release of the year, including theatrical box office, music, and books, and surpassed $550 million in sell-through worldwide*—all within its first three days of availability. Players also set a new record for engagement per player for Call of Duty. Overall, gamers combined to spend more than 75 million hours online in Black Ops 3 in its first three days. For fans on PlayStation 4, Black Ops 3 marked a new record as the best-selling digital full game by units sold in its first day of availability on PS4.

At launch and in the days that followed, critics also shared their praise for Black Ops 3’s depth and breadth of content, including its one to four-player cooperative campaign**, feature-packed multiplayer, and all-new zombies experience:

“The biggest and most feature-packed Call of Duty to date.” — IGN

“Multiplayer is excellent” — Game Informer

“Black Ops 3 has upped its game, giving exciting updates to the fan-favorite Zombies and the classic multiplayer” — The Escapist

For all the latest on Call of Duty: Black Ops 3, stay tuned to the Activision Games Blog and be sure to follow @CallofDuty, @Activision, and the developers @Treyarch on Twitter. You can also find Call of Duty on Facebook, Instagram, and Snapchat.

* Biggest entertainment launch of the year is based on Call of Duty: Black Ops 3 retail and digital sell-through, including Season Pass, and reported movie, music and book gross sales, each for the opening three-days following initial launch, according to publicly-available data, retail customer sell-through information and internal Activision estimates.  Digital download increase of Black Ops 3 versus last year is based on sell-through in first three days after initial launch.  Engagement is based on internal reporting of hours of gameplay per player for three days after initial launch.  Highest per player engagement for a Call of Duty game is based on available data starting with Call of Duty: Black Ops 1.

**Campaign mode available on next generation consoles and PC only. Game performance varies by platform.  For more details visit