It feels like only yesterday we were revealing Guitar Hero Live to the world back in March, but this week, it’s finally making its way to fans all around the world. Available today in North America and this Friday, October 23, in Europe, Gutiar Hero Live introduces two new ways to play—the live-action, first-person GH Live where crowds and bands react dynamically to the way you play, and GHTV, the world’s first playable music video network. It also introduces a redesigned six-button guitar controller, which makes it easier than ever for players to learn but as their skills evolve, even harder to master.

To celebrate today’s launch, we’ve launched a follow-up to our “Win The Crowd” live-action trailer, featuring renowned actor/director James Franco and rock legend Lenny Kravtiz. The new trailer, titled “I Am Lenny Kravitz,” features Franco challenging Kravitz to one of his most well known tracks in Guitar Hero Live’s GHTV mode.

For more on Guitar Hero Live, be sure to stay tuned to the Activision Games Blog and be sure to follow @Activision, @GuitarHero, and the developers @FSGStudio on Twitter.